For Participants
Your guide to preparing for and playing Project Threshold. About 45 minutes of pre-reading — then you're ready for the room.
How to Prepare
Three steps, in order. Everything else on this page is reference material you can explore at your own pace.
Read the Exercise Overview
10 minHow the day works, what you'll be doing in each round, and what to expect. Start here even if you've done tabletop exercises before — this one works differently.
Read OverviewRead Your Industry Packet
20 minYou've been assigned one of 11 industries. Your packet covers your industry's position, constraints, competitive dynamics, and the specific AI challenges you'll navigate. Find your industry in the grid below.
Find your industry ↓Skim the Rules of Play
15 minRound structure, scoring mechanics, decision framework, and discussion guidelines. You don't need to memorize this — the facilitator will walk you through it on the day — but a quick read removes surprises.
Read RulesThat's it for required preparation. The Decision Worksheet, AI Adoption Arcs, and Private Cards are distributed during the exercise — you don't need to find or read them in advance.
Reference Materials
Exercise Overview
How the day is structured, what happens in each round, and the timeline from 8:30 AM to 4:30 PM.
Rules of Play
The complete participant guide — round structure, scoring mechanics, decision framework, and discussion guidelines.
Decision Worksheet
The 12-field form you'll complete each round. Printed copies are provided on the day — this is for reference only.
Find Your Industry
You've been assigned one of these 11 industries. Each packet contains your starting position, competitive landscape, financial profile, and the specific AI challenges you'll navigate across four rounds.
Retail
Top-5 US Omnichannel Retailer
4,700+ stores, 300K+ employees, competing at the front line of the consumer AI arms race.
ConsumerCPG
Global Consumer Packaged Goods Company
Diversified CPG manufacturer navigating DTC disruption and AI-driven demand sensing.
ConsumerHealthcare Provider
Large US Health System
Multi-hospital health system balancing clinical AI with malpractice liability and staff resistance.
HealthcareHealthcare Payer
Large US Health Insurer
Major health insurer weighing claims automation against regulatory compliance and member privacy.
HealthcareFinance
Large Universal Bank
Universal bank deploying AI across trading, risk, and advisory while navigating regulatory capital requirements.
Finance & Professional ServicesConsulting
Major Strategy & Professional Services Firm
Global consulting firm facing AI advisory demand while its junior talent pipeline is being disrupted.
Finance & Professional ServicesLaw
AmLaw 50 Firm
Top-50 law firm confronting billable hour disruption, bar rule uncertainty, and associate leverage erosion.
Finance & Professional ServicesManufacturing
Large Discrete/Process Manufacturer
Industrial manufacturer balancing supply chain automation with labor relations and safety requirements.
Supply ChainsLogistics
Major Logistics Provider
Logistics provider automating warehouses and routes while negotiating with a heavily unionized workforce.
Supply ChainsBig Tech
Cloud / Ads / Devices / Enterprise Software
Major tech platform (cloud, ads, devices, enterprise software) — excludes AI lab / foundation model development.
Software & TechB2B/B2C SaaS
Enterprise Software Vendor
Enterprise SaaS company embedding AI copilots while managing customer data concerns and contract churn.
Software & TechNot sure which industry you've been assigned? Check with your facilitator or the exercise organizer.
Materials You'll Receive During the Exercise
These materials are distributed by the facilitator during the exercise. They're available here for reference, but you don't need to read them in advance.
AI Adoption Arcs
A round-by-round view of how AI adoption unfolds in your industry — the capabilities that arrive, the adoption curves, and the competitive dynamics at each stage. Distributed at the start of each round.
Private Cards
Confidential intelligence that only your industry receives — a competitor's move, a regulatory signal, an internal constraint. Distributed in Rounds 1–3. Round 4 has full transparency.